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Comment: Category management in an omnichannel world | Supply Chain Digital

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
By JASON SHORROCK, VP RETAIL INDUSTRY STRATEGY EMEA, JDA . Oct 23, 2017, 8:55AM

Shoppers are undertaking ever more complex journeys when buying goods, which straddle numerous channels, while also becoming increasingly demanding in terms of how they expect to be serviced by retailers. This includes both a need for immediacy of delivery and the tailoring of offers to their specific preferences.

http://www.supplychaindigital.com/scm/comment-category-management-omnichannel-world
 

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